Figuring Out Buyer Behavior No. 1

The Segment that i chose to evaluate in this activity was the segment that had the need for land clearing/site development for recreational use.  This included clearing land for hunting, motocross courses, bike trails, etc.  through my interviews i determined that their need occurs most often when they are on the property or thinking about the property.  They realize that if the land, or part of the land, were cleared they could have better use of the property in general.  Their need also becomes salient when they are thinking about the act that they intend upon using the land for once cleared, such as when they are shopping for sporting goods and such.  My interviews showed me that most of the time people that are in this segment they search for the solution via the internet, they use search terms such as "Land Clearing" or something similar.  The customer also finds a solution to the problem by talking to their friends and family who have experienced a similar need and found a solution.  I would describe this segment as customers searching for land clearing for recreational use.